Number of visitors: 47.7m
Increase on previous year: 2.9 per cent
Tuscany and Umbria are by far the most popular destinations for villa holidays. Italy’s geography, but more its history – too long and fractured for uniformity – account for much of this variety. Nowhere is this more true than in the Latin south – the regions of Campania, Basilicata and Calabria – where Greeks, Arabs, Phoenicians, Normans and the Spanish all held sway at one time or another.
Tourists come to Italy to visit: Canals of Venice, Colosseum, Santa Maria del Fiore, Piazza del Campo, Pompeii, Positano (Amalfi Coast), Lake Como (Italian Lake District), Leaning Tower of Pisa, Manarola (Cinque Terre), San Gimignano, etc.